Search
Application Programming Interface
Brand Pages
Ads
Photo Tagging
Games
Events and Birthdays
Readers: Can you think of any other Facebook features aren’t yet offered by Google Plus?
Although primarily a social networking tool, Facebook has brought changed to all areas of life. A few are highlighted below.
Business
The basic principle of Facebook is communication, which is a vital asset for any business. But it doesn’t have to be limited to text, as companies increasingly use apps, games and video to get their message across. It can also allow for more targeting, as the information people share on their pages can help indicate who is more or less likely to want a particular service or product. Nothing is more effective than the influence of friends however, and once a social circle sees one member liking and using a business, the others are very likely to follow.
Facebook Adds have been used by various organizations and corporate giants. Many biggies have integrated Facebook social plugins in their websites.
Recruiting
Facebook allows companies to give a face (or many faces) to their name. Increasingly they use real images of their workers and work environment on their profile pages, to demonstrate to job seekers what it would really be like as part of the team. This has been particularly popular in Australia and New Zealand where Deloitte have gone as far as live webcam feeds into their offices. Some companies, such as Ernst and Young, even broadcast interviews to provide a demonstration of how the process works.
Relationships
The average length of courtship before marriage is far shorter for couple who meet online than for those who meet offline. This may due to the quick and simple way we access information about people’s interests, tastes and hobbies; what could take weeks of dating to find out now takes minutes of profile perusing. Perhaps this also reflects a shift in attitude from viewing romance as a slow blooming process, to something we want as quickly as simply as everything else we search for online.
Travel
Online service is about more than just the company website. Airlines have been giving special Facebook offers, such as ‘Facebook Friday Fares’ with AirTran, and travel agents promote their latest holidays to their fan list, but apps are the current hot topic as they become all the rage for smart phones and social networks alike. Skyscanner’s flight searcher is a great example of this, allowing Facebook users to look up great prices with no hassle. For example, if you were searching for flight prices for September from the UK to Canada you could
a) Visit a site like Skyscanner/Flights Direct or
b) Visit the Skyscanner flight searcher page and type ‘UK to Canada in September’ and immediately you would get pinged back with a price.
Do we really need a flight search app in Facebook? Of course not. It’s just a nice little gimmick and something that’s ideal for those that don’t want to leave Facebook.
Politics
Political views have never been easier to spread and put into practice than since the advent of Facebook and Twitter. Middle-Eastern uprisings have be coordinated though social media, student protest groups formed and rallied to action, regular marches such as Gay Pride are planned and promoted through groups. In this sense, Facebook is proving that the younger generations are not politically apathetic, and that protest is not a relic of the past.
Many events were organized to support Anna Hazare’s campaign. Other events and groups were formed to raise voice against corruption. Also, during and after attack on Mumbai, voices were raised against terrorism through Facebook status updates.
Rumors
However, Facebook has also supported spreading of rumors. People blindly copy status updates from friends without thinking about the same. People just don’t have time to check the authenticity of a status. Any news that’s posted as a status update must be checked for credibility.
This ‘tact’ has been employed by a few organizations to create rumors about competitors to bring down their market. These Status update also sometimes take the form of SMS and then are circulated via the SMS channels. This is one major side-effect.
Google O Google!
I think Google has been too much busy with their Google+ Project these days and they have forgotten that they have other services that require moderation and maintenance.
A few months back they ACCIDENTLY deleted a few Gmail Accounts… and now they have messed up with Blogger’s Hindi Transliteration feature.
The symbol ‘अ’ has disappeared from the Editor and the option for transliteration in the ‘Baisc’ Settings is also not available.
If you go through the link, which is basically a Google Support page you can see that Google promised to solve this Global problem within a week from 7th July. I am still waiting for them to fix it!
Microsoft can charge for Android because of the Intellectual Property Rights it has on the technology used in Google’s Mobile Operating System.
The software giant has a wide range of patents used in the mobile platform. And there are countless lines of proprietary code in Android, and any number of ways that code -- or, yes, possibly code from the Android Open Source Project itself -- could infringe on another company's patents.
For the past year or so, Microsoft has been saying that it holds patents on technology used in the Android mobile operating system, and has been either suing or signing licensing agreements with phone and computer manufacturers that use Android. It signed a deal with HTC in April 2010, and has sued Motorola over its Droid line and Barnes & Noble over its Nook e-readers.
In October 2010, Microsoft essentially said companies using Android need to pay up or get sued.
Microsoft has announced a flurry of patent-licensing deals with smaller Android makers, including General Dynamics Itronix, Velocity Micro, Onkyo and – on Tuesday – Wistron. Microsoft said the Wistron deal also includes coverage for devices running Google’s Chrome browser platform.
With so many customers on its Android books, it’s unlikely Microsoft is going to stop pursuing these licensing agreements. The next target is already in its sights, and this is no small fish. Microsoft is reportedly demanding Samsung pays $15 per Android smartphone it ships.
Samsung is the top mobile-phone manufacturer in the United States, with an average market share of 24.8 percent from March to May, comScore said Tuesday
Analysts forecast Samsung, the world’s No.2 handset maker, to have sold about 19 million smartphones in the April-June quarter, with the dominant position running on Android. It is widely expected to emerge as the No.1 smartphone maker, replacing Nokia’s more than 10-year reign.
Samsung’s Galaxy S II, successor to its flagship Galaxy S smartphone, which runs on the Android platform, has sold more than 3 million units since its debut in late April.
Google Android’s average U.S. market share among operating systems was 38.1 percent over the same period, the research firm said, followed by Apple’s iOS at 26.6 percent, Research in Motion’s BlackBerry at 24.7 percent, Microsoft’s Windows Mobile and Windows Phone (combined) at 5.8 percent, and HP’s Palm at 2.4 percent.
The move comes as Android phones gain in popularity. Microsoft charges handset makers such as HTC and Samsung to use its Windows mobile software and has tied up with Nokia to challenge Google and Apple Inc in the smartphone market.
When Android started to get picked up by a number of major manufacturers to use in their phones and tablets, we all rightly thought Microsoft would be on its back foot. If it wasn’t for patents the company probably would be, but as it stands, Microsoft is increasingly making more money from the sale of Android devices.
Samsung hasn’t officially responded or even agreed to comment on the demand, but it is expected that rather than fight it the company will try and do a deal to lower the price per phone.
Samsung can’t really contest this because so many other companies operating in the same markets have signed up for a license. But Samsung does have the advantage of being a desirable hardware partner for Microsoft.
With that in mind we could see some new Windows Phone 7 and Windows 8 devices make it on to the Samsung product list in the near future. In exchange, expect that $15 to come down to $10, or even $5 to match what HTC are thought to pay.